Welcome to the companion monthly magazine to our upcoming book “From the Titanic to the Ark – Handbook to Survive and Thrive in Epic Times” to help you plan, protect and prosper!

We share important aspects in preparing ourselves for transformation. The hardest work will be emotional as we welcome a complete shift in paradigm (our view of the world and our relationship to it) – in other words there will be no familiar frame of reference since change at this order of magnitude is not history repeating itself. What's more, nobody has been here before....which is to say we are all here on the leading edge - no followers looking for leaders, no leaders gathering followers - we do the work together shoulder to shoulder…and we’re making it up as we go!

For our well being, it is crucial that we do so consciously! Should we be asleep at the wheel, we couldn't help but waste valuable energy resisting 'ever changing form' by projecting our perspective backward in guilt or forward in anxiety – this is giving away our power. Rather, by becoming self aware and authentically present, we arouse the genius within while summoning creative intelligence to work through us – standing ever ready to anticipate and harmonize with real time events. And of course, let us look to one another side-by-each for support and encouragement. The obvious starting point is right here, right now. Surf’s up – let’s catch a wave!

Wednesday, August 25, 2010

Becoming A Recognized Industry Expert Can Pay Dividends

Blackbird was recently invited on to a panel for Social Media PR for Food & Beverages: Best Practices Workshop. "

Veteran food and beverage communicators and social media experts share their experiences in creating high-impact social media marketing."

Blackbird, as a small family business, made the point by our our presence and said so for the record, that the Internet is the great equalizer evidenced by our sitting along side General Mills and Taco Bell! We were singled out for our creative use of video as a very powerful and effective tool in sharing our ideas with our community!

The dividends for participating in events as a speaker is the leverage of PR that results from the professional promotion of the event by the organizer that has a far greater reach than a small business may have - an excellent opportunity to leverage to enhance traffic back to your website. Plus the information is a permanent record on the Internet coming up in search engine results as highly credible stories that can support a view of the company's community engagement and industry credibility over the longer term!

Here is the brochure as an idea of our participation - this may give you ideas on how you can create similar engagement in the areas of your interests and endeavors. http://www.infocomgroup.net/foodbev/foodbev.pdf
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